Media Kit

Cancer Conversation SOS helps people transform awkward moments into meaningful connections during life’s toughest challenges. Through gently immersive workshops, compelling talks, and The Cancer Cards—the world’s first deck of its kind—we’re changing how people show up when words feel insufficient.

Cancer touches most of our lives only once or twice if we’re lucky, but we’re often ill-equipped to support someone through serious illness. We want to fix it. Spoiler: we can’t. But we can make their experience better by learning how to connect authentically during difficult times.

Drawing on conversations with dozens of survivors and caregivers, mixing in insights from psychology and years of teaching experience, Heat created Cancer Conversation SOS to help people find their way to better support using tools that fit their needs. Whether you’re joining a workshop, attending a talk, or using The Cancer Cards, you’ll gain practical strategies for creating moments of normal connection in strikingly abnormal times.

The result? A movement that’s transforming how we show up for each other when support matters most.

Cancer Conversation SOS Mission Statement

We believe that most people genuinely want to be helpful and supportive and simply have had no models or training on how to do it well. With a little bit of help, we can learn how to offer sincere, unobtrusive support despite it being difficult or uncomfortable. The tools available in Cancer Conversation SOS provide language and mindset for taking the chance on showing up in a way that is new, different, vulnerable, and helpful. We hope that as this spreads, the skills become easier, the skills are modeled to others, and we have an upward spiral.

About Cancer Conversation SOS

100 words

Heat Dziczek, cancer survivor and founder of Cancer Conversation SOS, is transforming how we support each other through life’s toughest moments. After a cancer diagnosis at 31 upended her world, Heat witnessed how visitors’ discomfort created barriers to effective support. Through years of processing and thoughtful growth, she developed three pathways to better communication: gently immersive workshops, compelling talks, and The Cancer Cards—launched in 2024 as the world’s first deck of its kind. Heat’s approach blends survivor wisdom, caregiver insights, and years of meeting learners where they are. Through Cancer Conversation SOS, she’s changing conversations—and changing lives.

200 words

Heat Dziczek, founder of Cancer Conversation SOS, is more than a cancer survivor—she’s a catalyst for change in how we navigate life’s toughest moments. In 2007, at 31, Heat’s cancer diagnosis revealed an unexpected challenge: watching loved ones struggle to know how to interact, their discomfort creating barriers to effective support.

Fast forward through years of processing and growth. Heat launched Cancer Conversation SOS, offering three powerful pathways to better communication: gently immersive workshops, compelling talks, and The Cancer Cards—launched in 2024 as the world’s first deck of its kind. It’s not just a company; it’s a movement transforming how we show up during life’s most challenging chapters.

What sets Heat apart is her unique blend of personal experience as a survivor, insights from fellow survivors and caregivers, and years of meeting learners where they are. Through workshops, talks, and The Cancer Cards, she helps people create moments of normal connection in strikingly abnormal times.

Her vision? A world where serious illnesses strengthen rather than strain relationships, where support flows freely, and no one feels alone when words feel insufficient.

Join Heat’s mission to align intention and impact. While perfect words aren’t necessary, thoughtful communication is crucial. No one should face cancer feeling alone.

500 words

Heat Dziczek isn’t just the founder of Cancer Conversation SOS—she’s a cancer survivor on a mission to revolutionize how we support each other through life’s toughest moments.

In 2007 at 31 years old, Heat’s world turned upside down with a cancer diagnosis. As treatment wore on, she faced an unexpected side effect: watching her loved ones struggle to know how to interact. As she befriended others with cancer, she learned that it wasn’t just her—everyone she knew had relationships strained by the discomfort and fear that often surrounds crisis.

Fast forward through years of processing and growth. A simple question—”What did you wish people knew when you were going through cancer?”—ignited a spark. Heat realized she held the key to solving a problem that touches millions: how to show up for people when they need it most. 

The result? Cancer Conversation SOS, a suite of powerful, practical tools for compassionate communication. It’s not just a company; it’s a movement to transform how we communicate during life’s most challenging chapters. Using workshops, talks, and The Cancer Cards, Heat helps people bridge the communication gap that often appears during serious illness.

What makes Heat’s approach unique? It’s the perfect blend of:

  • Personal experience as a cancer survivor
  • Insights from dozens of fellow survivors and caretakers
  • Years of intentional work to overcome her own communication awkwardness
  • Years of teaching beginners, of meeting people where they are

Heat brings this unique combination of experience and insight into every aspect of Cancer Conversation SOS.

In her gently immersive workshops, Heat guides participants through real-world scenarios in a safe, supportive environment. Small groups work together to build lasting confidence in navigating uncomfortable situations.

Her signature talk brings these insights to larger audiences. Blending personal stories with clear guidance, Heat inspires people to move through their discomfort and create moments of normal connection in strikingly abnormal times.

For ongoing support, The Cancer Cards—launched in 2024 as the world’s first deck of its kind—serve as a practical, hands-on tool. Each card provides a specific prompt and clear guidance about when and why that approach works. Whether you’re supporting a friend, comforting an exhausted colleague, or serving as a primary caregiver, these quick, simple resources help you find the right words when you need them most.

Heat’s vision is bold: a world where serious illnesses strengthen rather than strain relationships. Where support flows freely, communication comes naturally, and no one feels alone when words feel insufficient.

From cancer patient to unexpected communication guru, Heat Dziczek is living proof that our deepest struggles can become our greatest gifts to the world. Through Cancer Conversation SOS, she’s not just changing conversations—she’s changing lives, one workshop, talk, or card deck at a time.

Join Heat’s mission to align intention and impact. While perfect words aren’t necessary, thoughtful communication is crucial. No one should face cancer feeling alone.

About Heat

Heat Dziczek is the creator of Cancer Conversation SOS and The Cancer Cards and brings an unexpected combination of skills to her work as a communication expert. With a bachelor’s degree in music, a master’s in counseling, and twenty years of teaching experience from preschool to college level, she understands how to break complex skills into manageable steps. Her career spans classroom band and music instruction, personal training, and health coaching—all driven by her passion for those “ah-ha” moments when students master a challenging piece of music, find peace with their food choices, or successfully navigate a previously impossible conversation. When cancer at age 31 revealed widespread communication challenges around serious illness, Heat recognized how her background in explicit skill-building could help others have their own breakthrough moments in difficult situations. She lives in metro Phoenix with her husband, son, and their two Chihuahua mixes who have not learned the art of gentle conversations. Her favorite moments now? Getting texts from workshop participants, sharing their success stories of meaningful connections in challenging times.

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